In your industry there are very strong economies of scale and other cost drivers are strong, government drivers

In your industry there are very strong economies of scale and other cost drivers are strong, government drivers are weak with little interference from national governments in your industry. However, market drivers are quite weak as consumers use the product in different markets in different ways and the image of your product varies greatly between countries. How would this knowledge impact your international implementation of functional (particularly production and marketing) strategies?

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